Happy Freedom Friday, everyone, and Happy New year!
My Facebook feed is chock full of people mentioning their resolutions for the new year. I prefer, instead, to set goals. Resolutions are just talk, to me. Goals have deadlines. I think it is of particular importance for small business owners, like me and maybe you. (You do have a craft business, right? Maybe this is the year?)
But where to start? I am sure you have heard of SMART goals before, and other advice about making sure they are achievable, and so on. I prefer a more practical approach to goal-setting.
I set action goals.
Goals for your business are important, because they give a focus to the daily work. They help with the "why" of our business actions. They help us to make the right decisions. But why action goals? What's wrong with, "Increase my income by 25%?"
The reason for action goals is simple: they are completely under my control. Having an income goal is a good thing, and can help keep our daily focus, but there are many, many factors working on the income goal, over which we have no control. The economy, personal or family illness, automobile problems--these are just a few of the Things That Can Throw a Wrench Into The Works.
Action goals are COMPLETELY under my control. Here are a few examples:
1. Write and schedule a soap newsletter, every week, on Thursdays.
2. Contact 4 small shop owners every week, to discuss wholesale opportunities.
3. Sew one new item every week.
4. List one new item on Etsy every week, on Wednesdays.
5. Post 10 new Pinterest pins every day.
All of these goals are under my complete control. I must schedule the time to do them, I must create a plan to execute them, I must make sure my craft area is clean in order to do them. The kicker is this: if I do these things, then my income will probably increase.
These are just small examples--I'm sure there are a million more out there. I post them only as examples to give you ideas for your business goals.
Oh, and another thing--SMART goals are a thing. Keep your goals specific, measurable, attainable, realistic, and time-sensitive. For business, I recommend a 3-month timeline for re-assessing goals and changing course as necessary.
What are your goals for 2016? Give action goals a try and see what you create. Let me know in the comments.
to sign up for my newsletter!
Who writes this?
Hi, I'm Amy Kalinchuk. I am an author, publisher, crafter, entrepreneur, roller derby skater, wife, mom, and friend. I try to be organized and maintain an air of enviable breezy elegance. I do not always succeed. But crafting? I can do that. And small business. I can do that, too. So can you! No, seriously, you can do this! I'll show you.